Last Updated: 06-02-2026

INTRODUCTION

Welcome to ElifShop.com (“we,” “us,” “our,” or “Company”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://elifshop.com (the “Website”) and use our services.

At ElifShop.com, we take privacy and security concerns seriously. We understand that when you shop with us, you trust us with your personal information, and we are committed to maintaining that trust. This policy outlines our practices regarding the collection and use of your personal data in compliance with applicable privacy laws including the Information Technology Act, 2000, and the Personal Data Protection Act.

By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.

We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

1. YOUR PRIVACY COMMITMENT

We are extremely proud of our commitment to protecting your privacy. At ElifShop.com, we value the trust you place in us when you share your personal information. We work diligently to earn and maintain your confidence so you can enthusiastically use our services to purchase ethnic wear, chikankari kurta sets, co-ord sets, anarkali suits, and other products.

Our Privacy Principles:

  • We collect only the information necessary to provide you with excellent service
  • We use your information responsibly and transparently
  • We implement robust security measures to protect your data
  • We respect your choices regarding how your information is used
  • We comply with applicable data protection laws and regulations

Important Notice: We endeavor to comply with privacy laws globally, but we cannot and do not warrant compliance with laws of all countries. We do everything reasonably possible to protect your privacy rights on systems and the Website controlled by us, but we are not liable for any unauthorized or unlawful disclosures of your personal and confidential information made by third parties who are not subject to our control, such as advertisers and websites that have links to our Website.

Third-Party Links: Please note that the information and privacy practices of our business partners, advertisers, sponsors, or other websites to which we provide hyperlinks may differ from ours. We are not responsible for the privacy practices of these third-party sites.

2. INFORMATION WE COLLECT

To provide you with the best shopping experience for ethnic wear and fashion products, we collect various types of information:

2.1 Personal Information You Provide

When you use our Website, register an account, make a purchase, or communicate with us, you may provide:

  • Identity Information: Full name, date of birth, gender
  • Contact Information: Email address, phone number, billing address, shipping address
  • Account Credentials: Username, password, security questions
  • Payment Information: Credit/debit card details, UPI ID, net banking information, digital wallet details
  • Profile Information: Size preferences, style preferences, wishlist items
  • Communication Data: Feedback, reviews, ratings, survey responses, customer service inquiries
  • Order Information: Purchase history, order details, return and exchange requests

2.2 Information Automatically Collected

When you visit ElifShop.com, we automatically collect certain information:

  • Technical Information: IP address, browser type and version, operating system, device type, unique device identifiers
  • Usage Data: Pages visited, time spent on pages, links clicked, referring/exit pages, URLs, date and time stamps
  • Location Data: Approximate geographic location based on IP address
  • Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy section)

2.3 Transactional Information

  • Complete transaction history including products purchased (kurta sets, co-ord sets, anarkali suits, etc.)
  • Order values, payment methods used, delivery status
  • Return and refund history
  • Shopping cart information and abandoned cart data

2.4 Service Usage Information

  • Navigation patterns on our Website
  • URLs of websites from which you accessed our site
  • Search queries performed on our Website
  • Product views, wishlist additions, and comparison activities
  • Customer service interaction history

2.5 Information from Third Parties

We may receive information about you from:

  • Payment gateway providers and financial institutions
  • Delivery and logistics partners
  • Social media platforms (if you connect your social accounts)
  • Analytics providers and advertising networks

3. HOW WE USE YOUR INFORMATION

ElifShop.com uses the collected information for various purposes to provide, maintain, and improve our services:

3.1 To Provide and Manage Services

  • Process and fulfill your orders for ethnic wear, chikankari suits, wedding collections, and other products
  • Create and manage your user account
  • Process payments and prevent fraudulent transactions
  • Arrange delivery and track shipments
  • Handle returns, exchanges, and refunds
  • Provide customer support and respond to inquiries

3.2 To Improve Your Experience

  • Personalize your shopping experience with product recommendations
  • Remember your preferences and settings
  • Customize website content based on your interests
  • Provide size recommendations based on your profile
  • Send you abandoned cart reminders

3.3 For Communication

  • Send order confirmations, shipping updates, and delivery notifications
  • Respond to your comments, questions, and customer service requests
  • Send newsletters, promotional offers, and marketing communications (with your consent)
  • Notify you about new arrivals, festive collections (Eid collection, wedding suits, etc.), and special sales
  • Request feedback, reviews, and ratings
  • Conduct surveys and gather customer insights

3.4 For Business Operations

  • Analyze website performance and user behavior
  • Conduct market research and analytics
  • Detect, prevent, and address technical issues
  • Prevent fraud, unauthorized transactions, and security breaches
  • Comply with legal obligations and regulatory requirements
  • Enforce our Terms and Conditions

3.5 For Marketing and Advertising

  • Display targeted advertisements on our Website and third-party platforms
  • Measure the effectiveness of our marketing campaigns
  • Retarget visitors who have shown interest in our products
  • Create lookalike audiences for advertising purposes

4. PRIVACY ASSURANCE & DATA SHARING

4.1 Our Commitment

We will NOT sell, rent, or trade your personal information to third parties for their marketing purposes. Your trust is paramount to us, and we treat your data with the highest level of confidentiality.

4.2 When We Share Information

We may share your information only in the following circumstances:

Service Providers and Business Partners:

  • Payment gateway providers (for secure transaction processing)
  • Logistics and delivery partners (for order fulfillment)
  • Customer service providers (for support operations)
  • Marketing and analytics service providers
  • IT service providers (for hosting, maintenance, and security)
  • SMS and email service providers (for communications)

All third-party service providers with whom we share your information are contractually obligated to maintain reasonable levels of confidentiality and data security as required under applicable law.

Legal Requirements:

  • To comply with applicable laws, regulations, legal processes, or governmental requests
  • To enforce our Terms and Conditions and other agreements
  • To protect the rights, property, or safety of ElifShop.com, our customers, or others
  • In connection with fraud prevention and security purposes

Business Transfers:

  • In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity

With Your Consent:

  • When you explicitly authorize us to share your information with third parties
  • When you participate in co-branded promotions or services

4.3 Data Security

We implement industry-standard security measures including:

  • Encryption: Your payment and account information is maintained in encrypted form on secure servers using SSL/TLS encryption
  • Access Controls: Limited access to personal data on a need-to-know basis
  • Secure Infrastructure: Regular security audits, firewalls, and intrusion detection systems
  • PCI DSS Compliance: Our payment processing complies with Payment Card Industry Data Security Standards

However, please note: No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

5. ELECTRONIC COMMUNICATION

When you visit our Website, send emails to us, make purchases, subscribe to newsletters, or provide feedback, you are communicating with us electronically. By doing so:

  • You consent to receive communications from us electronically via email, SMS, WhatsApp, push notifications, or through notices posted on our Website
  • You agree that all agreements, notices, disclosures, and other communications we provide to you electronically satisfy any legal requirement that such communications be in writing
  • You may opt out of promotional communications at any time by clicking the “unsubscribe” link in emails or adjusting your account preferences

Types of Electronic Communications:

  • Transactional emails (order confirmations, shipping updates, invoices)
  • Customer service responses
  • Marketing and promotional offers
  • Newsletter subscriptions
  • Product recommendations and personalized content
  • Security alerts and account notifications
  • Surveys and feedback requests

6. PAYMENT AND ACCOUNT INFORMATION

6.1 Payment Security

Your financial security is our top priority. When you make a purchase on ElifShop.com:

  • Banking details are NOT stored on our servers. Payment processing is handled by secure, PCI DSS-compliant payment gateways
  • Payment information is encrypted using industry-standard SSL/TLS protocols during transmission
  • We maintain transaction records including order values, payment methods used (without full card details), and transaction IDs for accounting and dispute resolution purposes

6.2 Account Information Storage

We maintain the following account information:

  • Account history including registration date and profile updates
  • Billing information (addresses, GST details if provided)
  • Order history and transaction records
  • Communication history with customer service
  • Payment history (without storing complete banking credentials)
  • Loyalty points, wallet balance, and promotional credits

All sensitive account information is maintained in encrypted form on secure servers with restricted access.

7. TRANSACTIONAL INFORMATION

We collect and maintain your complete transactional history (excluding sensitive banking details) to:

  • Provide you with order tracking and history
  • Process returns, refunds, and exchanges efficiently
  • Offer personalized product recommendations based on purchase patterns
  • Improve our product offerings and inventory management
  • Analyze shopping trends and customer preferences
  • Detect and prevent fraudulent activities

Your transactional information includes:

  • Products purchased (chikankari kurta sets, co-ord sets, anarkali suits, wedding collections, etc.)
  • Order dates, delivery dates, and order status
  • Product sizes, colors, and quantities
  • Prices paid and discounts applied
  • Return and exchange history
  • Product reviews and ratings submitted

This information helps us understand your preferences and provide better service, such as suggesting your usual size or recommending complementary products.

8. SERVICE USAGE & WEBSITE NAVIGATION

We collect information about your navigation and interaction with our Website to enhance your shopping experience:

8.1 Navigation Data

  • Pages visited on ElifShop.com
  • Product categories browsed (ethnic wear, festive collections, color collections)
  • Time spent on different pages
  • Products viewed and added to cart
  • Search terms used on our Website
  • Filters and sorting preferences applied

8.2 Referral Information

  • URLs of websites from which you visited ElifShop.com
  • Websites you visit after leaving our site
  • Search engines and keywords used to find our Website
  • Social media platforms that directed you to us

8.3 How We Use This Information

  • Improve Website functionality and user interface
  • Optimize product placement and recommendations
  • Enhance search functionality to help you find products faster
  • Identify popular products and trending categories
  • Fix technical issues and improve page loading speeds
  • Personalize your shopping journey based on browsing behavior

9. COOKIES AND TRACKING TECHNOLOGIES

ElifShop.com uses cookies and similar tracking technologies to enhance your browsing experience and analyze website performance.

9.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our Website. They help us recognize you on subsequent visits and remember your preferences.

9.2 Types of Cookies We Use

Essential Cookies:

  • Required for basic website functionality
  • Enable you to navigate the site and use features
  • Remember items in your shopping cart
  • Cannot be disabled without affecting website performance

Performance Cookies:

  • Collect information about how you use our Website
  • Help us understand which pages are most popular
  • Identify technical issues and improve website speed
  • All data collected is anonymous and aggregated

Functionality Cookies:

  • Remember your preferences (language, size, region)
  • Personalize content based on your interests
  • Provide enhanced features like chat support

Targeting/Advertising Cookies:

  • Track your browsing habits across websites
  • Deliver relevant advertisements based on your interests
  • Measure the effectiveness of advertising campaigns
  • Used for retargeting purposes

9.3 Third-Party Cookies

We may allow trusted third parties to place cookies for:

  • Analytics (Google Analytics, Facebook Pixel)
  • Advertising networks
  • Social media integration
  • Payment processing

9.4 Managing Cookies

You can control cookies through your browser settings:

  • Accept all cookies: For full website functionality
  • Reject non-essential cookies: May limit some features
  • Delete existing cookies: Clear previously stored data

Note: Disabling certain cookies may affect your ability to use some features of our Website, such as keeping items in your cart between sessions.

10. DATA RETENTION AND DELETION

10.1 How Long We Keep Your Data

We will process and store your personal data for as long as:

  • It is necessary to provide you with our services
  • Your account remains active
  • Required to comply with legal obligations
  • Necessary for legitimate business purposes (fraud prevention, dispute resolution)
  • Permitted under applicable data protection laws

10.2 Retention Periods

  • Active Account Data: Retained as long as your account is active
  • Order History: Maintained for 7 years for accounting and tax purposes
  • Marketing Communications: Until you opt out or withdraw consent
  • Customer Service Records: Retained for 3-5 years for quality assurance
  • Website Analytics: Typically retained for 24-26 months

10.3 Data Deletion Rights

You have the right to request deletion of your personal data. Upon request, we will:

  • Delete or anonymize your personal information
  • Retain only data required for legal compliance
  • Notify relevant third parties to delete your data from their systems

To request data deletion, contact us at: privacy@elifshop.com

Please note: Some data may need to be retained for legal, accounting, or security reasons even after deletion requests.

11. YOUR PRIVACY RIGHTS

Under applicable data protection laws, you have the following rights regarding your personal information:

11.1 Right to Access

Request a copy of the personal data we hold about you

11.2 Right to Rectification

Correct inaccurate or incomplete personal information

11.3 Right to Erasure (Right to be Forgotten)

Request deletion of your personal data (subject to legal retention requirements)

11.4 Right to Restriction

Request that we limit the processing of your personal data

11.5 Right to Data Portability

Receive your personal data in a structured, commonly used format

11.6 Right to Object

Object to processing of your personal data for marketing or legitimate interests

11.7 Right to Withdraw Consent

Withdraw consent for processing activities that require your consent

11.8 Right to Lodge a Complaint

File a complaint with relevant data protection authorities if you believe your rights have been violated

To exercise any of these rights, please contact us at: privacy@elifshop.com or through our customer service channels.

12. CHILDREN’S PRIVACY

ElifShop.com does not knowingly collect personal information from children under the age of 18 without parental consent. Our Website and services are intended for adults. If you are under 18, please use our Website only with the involvement and consent of a parent or guardian.

If we discover that we have inadvertently collected personal information from a child under 18, we will take immediate steps to delete such information from our systems.

Parents and guardians: If you believe your child has provided personal information to us, please contact us immediately at privacy@elifshop.com.

13. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and maintained on servers located outside your country of residence. These countries may have different data protection laws than your country.

When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

  • Standard contractual clauses approved by relevant authorities
  • Ensuring third-party service providers comply with applicable data protection standards
  • Implementing technical and organizational security measures

By using our Website, you consent to the transfer of your information to countries outside your residence, including India, where our primary servers are located.

14. SECURITY MEASURES

We implement comprehensive security measures to protect your personal information:

Technical Safeguards:

  • SSL/TLS encryption for data transmission
  • Encrypted storage of sensitive data
  • Regular security audits and vulnerability assessments
  • Firewall protection and intrusion detection systems
  • Secure authentication mechanisms

Organizational Safeguards:

  • Access controls and role-based permissions
  • Employee training on data protection
  • Confidentiality agreements with staff and partners
  • Incident response procedures
  • Regular security policy reviews

Physical Safeguards:

  • Secure data centers with restricted access
  • Environmental controls and backup systems
  • Disaster recovery procedures

Despite our best efforts, no security system is impenetrable. We cannot guarantee the absolute security of your data transmitted through our Website.

15. THIRD-PARTY WEBSITES AND LINKS

Our Website may contain links to third-party websites, including:

  • Social media platforms
  • Payment gateway providers
  • Partner websites
  • Advertising networks
  • Blog references and resources

Important Notice: We are not responsible for the privacy practices, content, or security of these third-party websites. These external sites have their own privacy policies, and we encourage you to review them before providing any personal information.

When you click on third-party links, you leave our Website and are subject to the terms and privacy policies of those external sites.

16. MARKETING COMMUNICATIONS AND OPT-OUT

16.1 Marketing Preferences

If you have opted in to receive marketing communications, we may send you:

  • New arrival notifications (latest ethnic wear collections)
  • Exclusive offers and discount codes
  • Festive sale announcements (Eid collection, wedding season sales)
  • Personalized product recommendations
  • Style guides and fashion tips
  • Early access to special collections

16.2 How to Opt Out

You can opt out of marketing communications at any time by:

  • Clicking the “Unsubscribe” link in any promotional email
  • Logging into your account and updating communication preferences
  • Sending an email to unsubscribe@elifshop.com
  • Contacting customer service at support@elifshop.com
  • Replying “STOP” to promotional SMS messages

Note: Even if you opt out of marketing communications, we will still send you transactional messages related to your orders, account, and customer service inquiries.

17. POLICY UPDATES AND CHANGES

ElifShop.com reserves the right to modify, update, or change this Privacy Policy at any time to reflect:

  • Changes in our data practices
  • New legal or regulatory requirements
  • Technological advancements
  • Feedback from customers and stakeholders

17.1 How We Notify You

When we make significant changes to this Privacy Policy:

  • We will update the “Last Updated” date at the top of this page
  • We may send you an email notification
  • We may display a prominent notice on our Website
  • For material changes, we may request your renewed consent

17.2 Your Responsibility

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Website after changes are posted constitutes your acceptance of the revised policy.

18. CONSENT AND ACCEPTANCE

By accessing or using ElifShop.com, creating an account, making purchases, or providing us with your personal information, you:

✓ Acknowledge that you have read and understood this Privacy Policy
✓ Consent to the collection, use, and disclosure of your information as described
✓ Agree to the terms and conditions outlined in this policy
✓ Accept that we may update this policy from time to time

If you do not agree with this Privacy Policy, please do not use our Website or services.

19. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

ElifShop.com – Privacy Department

📧 Email:

  • General Privacy Inquiries: privacy@elifshop.com
  • Data Deletion Requests: datadeletion@elifshop.com
  • Security Concerns: security@elifshop.com

📞 Customer Care: +91-7522075983
(Monday to Saturday, 10:00 AM – 7:00 PM IST)

📍 Mailing Address:
ElifShop.com
[Your Complete Business Address]
[City, State, PIN Code]
India

💬 Live Chat: Available on our Website during business hours

📱 Social Media: Reach out via our official social media channels

Response Time: We aim to respond to all privacy-related inquiries within 7-10 business days.

20. JURISDICTION AND GOVERNING LAW

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising from this policy or your use of our Website shall be subject to the exclusive jurisdiction of the courts in [Your City], India.

21. LANGUAGE

This Privacy Policy is provided in English. In case of any inconsistency between the English version and any translation, the English version shall prevail.

Thank you for trusting ElifShop.com with your personal information. We are committed to protecting your privacy and providing you with a secure, enjoyable shopping experience for all your ethnic wear needs.